Email marketing is a great way to promote yourself, your business, and your products/services.
Do it well and you can speak to potentially thousands of genuine prospects (depending on your email list) for all of twenty minutes work.
Has there ever been a more efficient way of selling? I think not. twc mail
But having said that, if you don’t get your email marketing spot on, then you will struggle to make any sales at all. Unfortunately for the vast majority of people who run their own email marketing campaign, they fall into this very category.
So here’s how to effectively run an email promotion which should see you rake in the orders…
So, first of all, where do most people go wrong when running an email promotion?
Well, to be honest with you, the main mistake they make isn’t what they do during the promotion. Instead, it’s what they don’t do in the weeks and months before they run an email promotion.
See, most entrepreneurs and marketers will only send an email to their email list when they’ve got something to sell. This is a HUGE mistake. Make sure you don’t make it.
Because the people on your email list will just get annoyed by the fact you only contact them when you’re looking to sell something. They’ll feel as though you’re only emailing them for your own personal gain, without giving them any value in return whatsoever. This email strategy will see you get a one-way-ticket to “Spam-ville”.
Instead, you should be emailing your list every single say of the week, month and year. Yes, serious. It’s by far the best way of building a strong relationship with your email list, so when you then run a sales promotion, people will be much more receptive to your sales message.
Of course, you might be thinking: “Surely doing daily email will just annoy my email list even more than simply sending them promotions every so often.”
But you’d be wrong. Well, as long as every email you send to your list gives them value, of course. If you just “hard-pitch” in every email you send, then of course your daily emails will annoy them. But provide value, as well as make sure your emails are entertaining, and you really will experience a surge in sales doing daily email.
It really is the best email marketing strategy you could possibly use.
Anyway, let’s now presume you’ve been emailing your list daily.
You’ve built rapport…
You’ve built trust…
And the people on your email list see you as an “expert” in your niche (which is another benefit of doing daily email).
Well, let’s say you now want to promote a new product you’re about to release. What you do is this:
You email your list even more than normal over the next few days. In the first email of your email promotion, you need to get your email list excited about what you’re going to be offering. You need to talk to their “hearts” as opposed to their “heads”. In other words, you need to talk to their emotions rather than their logic. So at this stage, don’t go describing the features of your product. Only describe the BENEFITS your product will give them. This will build up their excitement levels.
Then in your next email (which you should send later on the same day) you can then mention the product features.
After this, I suggest running your email promotion for a further 3 days (so 4 in total).
On day 2, you should again send out two emails.
On day 3, you should send 3 emails.
And on the final day of your email promotion, send out 4 emails. Also, you need to make sure your email list knows it’s the last day of the promotion, so you can “threaten” them with the upcoming deadline. By doing this, you’ll make a lot more sales than if you didn’t mention a deadline. (I recommend offering a discount for people who buy before this deadline to encourage people to take action. Or if you don’t like discounting anything you sell, simply take your product back off the market as soon as the promotion has run its course.)
Anyway, this really is a killer email marketing strategy which should see your email promotions become a lot more profitable.